Creativity

      From the article, "Disney Tolerates a Rap Parody of Its Critters. But Why?" by Brooks Barnes described that the Walt Disney Company bear videos which YouTube user posted the cartoon parody to the song "Crank That." In my opinion, even the user infringe a copyright of the Disney cartoon, it became popular more and more because a lot of people watch the video. After people watching the video, they might be interested in the Disney cartoon. Therefore, the Walt Disney company gain a big issue even though they did not make a lot of efforts to advertise. They were using the effect of new media that both of the Disney and YouTube could became so popular from the user's creativity.